- March 4, 2019
- Posted by: Coinvasity
- Category: Uncategorized
Building a global outdoor advertising network using the latest AdTech technology,HYGH provides advertisers and display providers with a platform to connect and offer outdoor advertising in real–time.
While traditional and digital advertising formats look to address user experience in varying ways, large brands are faced with a series of channel limitations. For smaller brands, the investment and resource requirements to compete with larger competitor creates an additional obstacle that is often impossible to overcome.
HYGH.tech is a Swiss AdTech company that connects owners of public displays with advertisers in a-peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence or company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window, or a professionally mounted outdoor billboard in Times Square.
The mission is to redefine how we, as a society, handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? As of now, the market for Digital Out of Home Advertising (DOOH) is slow-moving, centralized, inflexible, and inaccessible for small-to-medium enterprises (SMEs). Our objective is to establish an easy-to-use standard that would empower a local bike rental to advertise at a drugstore across the street when the sun starts shining.
They have set themselves the task of improving the status quo and democratising the advertising industry. With the straightforward HYGH Platform, generating passive income and running custom Ad-campaigns becomes the new normal. By reducing the time needed to publish an advertisement from months to seconds, HYGH is going to open up a new global market for dynamic real-time advertising.
Connect with your consumer of tomorrow, today.
As a peer-to-peer advertising network and content management system, HYGH connects owners of any digital display (Digital Display, Smart TV or Tablet) with brands. By leveraging the power of blockchain technology within its proprietary booking system, brands of any size are now able to book and measure campaigns in real time. HYGH will change advertising in the same way that Airbnb changed vacation accommodation.
HYGH will act as a catalyst for the democratisation of the advertising industry, which is estimated to have a value in excess of $600bn in 2022. While disruptive and innovative, HYGH’s operating model ensures market traction by distributing marketleading percentages of advertising spend to inventory holders. The application of its technical framework alleviates market challenges faced by existing stakeholders in the advertising value chain, in addition to growing revenue and profit potential for all by increasing the number of display units
Traditional Advertising Challenges (Print, TV, Radio, Cinema)
Traditional OOH allows for brands to reach large audiences with customized and contextual messaging, without permission constraints or the risk of their adverts being blocked by the end user. However, interactivity, measurability and user experience are all still challenges for traditional billboards and paper signage
FEATURES AND BENEFITS OF HYGH
With a mission to enable brands to connect with your future customers TODAY, HYGH is a peer-to-peer advertising network and content management system that augments the flexibility, efficiency and profitability of the entire ecosystem of public displays owners, aggregators, brokers, media buyers and brands. Through a proprietary advertising booking engine (HYGH Command and Control Centre), which can be accessed through a web or app-based user interface (HYGH Player), the HYGH platform will drive a paradigm shift first within the DOOH value chain and the broader advertising industry.
- No need for specialist skills, large budgets or media campaign experience
- Full control over spend
- Real Time Campaign planning which allows for flash promotions
- Ability to launch targeted promotions and campaigns to specific screens
- Quality control – anti fraud checks
Media Planners / Buyers:
- Expand inventory and options for advertising clients
- Provide innovative and integrated campaigns by introducing DOOH effectively alongside other channels
- Provide transparency to clients on campaign effectiveness
- Scale your own inventory without the burden of additional relationship management
- Benefit from the growth of DOOH
- Gain transparency across your inventory portfolio
Display Owners/Display Networks:
- If you have a Smart TV or Tablet in a public space, you can start earning income immediately.
- Utilise unused capacity on existing display units
- HYGH distributes 83.5% of all advertising spend directly to display owners allowing you to maximise your own profit potential
Token allocation and distribution
Guide to the Bounty (Please note that KYC is compulsory)
Pro-tip: each of our tasks has a 5x — 20x multiplier effect if you also invest in HYGH. For a real game-changer, invite your friends to invest and earn 5% bonus for each referral.
- Create an account on Dashboard.
- Confirm your email.
- Login and click on profile icon (the second image) at the bottom, click on KYC button to begin the KYCapplication and ensure you connect your social media profiles by clicking on the social button on the profile section
- Complete a KYC (Know your Customer) verification. To find out more about KYC, read this medium article.
- You can only begin the bounty until your KYC get verified! They will confirm this ASAP, but due to the large traffic flow it might be more than 24hrs or less
- You can begin the Bounty tasks under the referrals tab on Dashboard. The image with + sign at the bottom of the dashboard
NOTE: Tokens issued by HYGH AG will be deposited into individual HYGH wallets at the close of the STO period, which is why they require your KYC sign-up.