Luxury Brands Start to Take Cryptocurrency Payments – The Wall Street Journal

Luxury Brands Start to Take Cryptocurrency Payments – The Wall Street Journal

Blockchain Crypto Market Technology
June 19, 2022 by Coinvasity
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
https://www.wsj.com/articles/luxury-brands-start-to-take-cryptocurrency-payments-11654860403
Listen to article
(2 minutes)
Online-luxury marketplace Farfetch will start accepting cryptocurrency payments, following Gucci and other upmarket brands in embracing Bitcoin and other forms of digital money in a bid to attract younger shoppers.
Farfetch said Friday that “VIP” customers will be able to start paying in Bitcoin, Ethereum and Binance Coin, as well as four other cryptocurrencies, over the next few months. It plans to extend the option to all U.S. and European customers later this year. Farfetch operates an online marketplace similar to Amazon.com Inc., with products from around 1,400 luxury brands including Burberry, Prada and Versace.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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